Evans Kongnyuy is a digital marketing strategist, brand consultant and research consultant based in Cameroon. He holds a BBA in Digital Marketing from the University of Bamenda and currently serves as Chief Marketing Officer, Marketing & Creative Director, and Internship & Training Director at Uni-B Agency, an international digital marketing agency. Evans Consulting is his personal brand and consulting practice, built around brand strategy, AI visibility, and applied research support.

Uni-B Agency is the international agency Evans leads as CMO; Evans Consulting is his independent personal brand, offering direct one-to-one strategy work, training and academic research support under his own name. If you want an agency team executing branding, web and SEO work at scale, that’s Uni-B Agency. If you want to work directly with Evans on strategy, positioning, AI visibility, or research supervision, that’s Evans Consulting.

Evans has built brand identities and growth strategies across a deliberately varied set of sectors — agro-industry (Paldine Group), fintech (AG Connect), real estate (Royal Ink Group), mining (MOUHDJAF-M.T Sarl), premium lifestyle (Evana Luxe) and edtech (Malegado) — alongside academic and postgraduate clients across business, management, marketing, entrepreneurship, economics, and the social sciences.

Brand identity and positioning, go-to-market and content strategy, social media and digital marketing strategy, data-driven marketing research, and — increasingly — AI visibility (AEO/GEO) and search engine optimization, so a business is found consistently by both people and AI assistants.

Yes. Most engagements are run remotely, and Evans’s portfolio and academic-support clients already span beyond Cameroon. Distance isn’t a barrier for strategy work, research supervision, or AI-visibility audits.

Evidence over intuition. Every recommendation — brand, marketing, or AI visibility — is grounded in research and data rather than trend-chasing, under the signature “Marketing That Moves People and Metrics.” It’s the same rigor Evans applies to academic research, applied to business strategy.

AI visibility — also called AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) — is whether your business gets mentioned or recommended when someone asks an AI assistant like ChatGPT, Gemini or Perplexity a question in your category. It matters because a growing share of buyers now start their research in an AI assistant instead of a search engine, and a small number of businesses per category are already capturing most of those recommendations.

Yes. SEO gets you into a list of results; AI visibility gets you mentioned inside the answer itself. A page that ranks well on Google can be completely absent from an AI’s answer, and vice versa — they’re related but separate systems, and the strongest businesses invest in both. Read the full AI-visibility guide →

No — and be cautious of anyone who promises that, since no consultant controls the AI models themselves. What a good engagement does guarantee is fixing everything within your control — technical accessibility, information accuracy, off-site credibility — and measuring progress honestly.

Yes. Evans supports undergraduate, postgraduate, MBA and Master’s students end-to-end — research design, proposal development, full thesis and dissertation writing support, and defense preparation.

Quantitative, qualitative and mixed-methods analysis: descriptive and inferential statistics, hypothesis testing, correlation and regression analysis, ANOVA and t-tests, survey and questionnaire design, and full SPSS data analysis with interpretation written up in academic language.

Business, management, marketing, entrepreneurship, economics, and the broader social sciences, including education and development studies — with referencing to APA, Harvard and other academic citation standards throughout.

The full pipeline — from shaping a viable research problem and proposal, through data collection and analysis, to writing and defense preparation. Support can start at any stage a student is currently stuck at.

Book a free strategy call through the Evans Consulting website, or write directly to evans@kongnyuyevans.com describing what you need — brand and marketing strategy, AI visibility, or research support. Every engagement starts with an honest assessment before any recommendation.

It depends on scope — a one-off audit, an ongoing monthly retainer, or project-based research support are priced differently. The most reliable way to get an accurate number is a short strategy call, where the scope is discussed before a proposal is prepared.

Yes — a free strategy call to understand where you currently stand (brand, marketing, AI visibility, or a research project) and what a realistic next step looks like, with no pressure to commit on the call itself.